I guess most people know very little about it as it doesn't have a sign. When the shutters are shut it doesn't even look like it's a business.
This is what it currently looks like:

I presume that once this was once one shop. I think it would be wise to live in harmony with Desire next door and make the sign one colour. Otherwise it's a bit like those houses that try too hard to be different from their neighbours and you get a drainpipe painted in two different colours.
One other pet hate of mine are roller shutters that completely cover the front of the shop. They make high streets look like prisons. But you can turn a negative into an advantage by painting it.
So a shop without a sign becomes giftbox...

To give greater synergy with Desire next door I kept the numbers the same (it just looks so much neater and it keeps the postman happy!)
More whatifs can be seen here:
www.whatifsydenham.wordpress.com