kinleigh folkard & hayward

[Ghlpc]

Such a waste of a prime location as an Estate agency.

[syd]

Such a waste of a prime location as an Estate agency.

I remember the drama when Nando's was trying to open. There seems to be a lack or care when it comes to the high street. Take Sydenham tryes for instance, its like a rag and bone yard from the 70’s

[Clovers]

Such a waste of a prime location as an Estate agency.

Agreed. Could have been a nice cafe that spilled over into the space that runs along side it.

[Syd_Stone]

Wrote this mock review on a bored trip into town a few months back having seen KFH's truth-stretching signage once too often. Guess it's finally opening, so too late now. Anyway...

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A bold art installation that challenges its audience to consider preconceived notions of time and language has entered into a fourth year in south London. Comprising white text on red window panes, KFH’s work centres on four simple words: ‘We Are Opening Soon’.

Visitors have sought to reconcile the total lack of activity in the building with the strikingly presented yet ever more absurd assertion that activity is, in fact, imminent.

The work’s genius lies in how it can be seen as a text-based Escher’s stair - an unending circular proposition in which we expect the ’soon’ to surely become ‘now’, only for the ‘now’ to always say ‘soon’.

Further contemplation leads to the realisation that the work is a satire on the profession that, theoretically at least, is set to occupy the building. The words ‘We Are Opening Soon’ being so forcefully contradicted by reality invites the viewer to consider the elasticity of language for which estates agents are famed.

Can a hideously situated house be ‘delightfully presented’, or a shoebox-sized flat offer ‘ample space? Clearly not, yet estate agents continue routinely to deploy such phrases. In this context, we must ask: can ‘We Are Opening Soon’ describe something which has neither opened ‘soon’ nor at any stage since ‘soon’ became farcically inappropriate?

The artist is to be commended for this bold parody of estate agency marketing. ‘We Are Opening Soon’ by KFH continues today, and possibly for all of time, in Sydenham, south London.

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[Katosav]

I walked past this morning & it’s finally open with actual real life people working!!!

[Parker1970]

I walked past this morning & it’s finally open with actual real life people working!!!

Wait until they notice that in heavy rain, the drain outside overflows and when buses go past the water gets pushed right up a few cm's above the bottom of their front door and will likely go inside. Every single time.