From the allure of building a direct relationship

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Not just words that fill up a webpage, but valuable information that attracts attention, drives traffic, and builds businesses. But there’s another thing Copyblogger has always been about, and that’s the people who create the content. For the most part, especially for us, that means writers. The last several years (and especially 2012) you’ve heard a lot about content marketing. Some might say too much, but trust me, it’s not going away. We won’t go back to straight pitches, clever commercials, and filler website copy after being offered strategic content with independent value – the Internet-empowered prospect won’t tolerate it.


On the other hand, there hasn’t been as much celebration philippines photo editor of the people who create the blog posts, white papers, video scripts, and infographic copy. That’s about to change, especially around here. 2013 will mark a shift in both the perception and the fortunes of Internet-savvy writers. Here are three big reasons why the writer runs the Internet show: 1. Online Marketing is Driven by Content Content marketing isn’t a buzz phrase, and it isn’t a fad. Rather, people are starting to realize that content is the foundational element of all effective online marketing. This is very good news for writers. with prospective customers and clients, to smarter pay-per-click strategies, to social media sharing, to SEO – content is what works.


The increased demand for talented content creators means compensation and respect for the writer will rise … as long as you understand and assert your own value in the marketplace. Don’t worry, we’ll keep reminding you, and giving you smart tips for staking the claim of your choice. 2. Google Elevates the Online Writer Google made talented writers more important with the Panda and Penguin updates. Instead of weak content and “unnatural” link building, now sites need strong content that attracts links organically. But it hasn’t stopped there. Now who creates the content, and who does the linking out matters – which is why Google wants to know who you are via your Google+ authorship profile.