parker wrote:
But all this isn't JUST about coffee though is it. Quality is about the whole concept of a coffee shop, or any shop/high street for that matter. Kente could sell the world's best coffee but most people would be put off by the way it looks.
Large chains like Caffe Nero and even McDonald's have 5 star hygiene ratings, I don't know whether I'd look directly into the windows of Kente and Cherry & Ice and automatically think 5 star. It's about how businesses look that can make a difference to the success of shops and the perception of a high street... I'm sure Lee Newham would vouch for this and is what he's been saying for years and years and years.
You will find a lot of the smaller establishments also have 5star hygiene ratings. Not all Cafe Nero, Starbucks etc have high them. Some are in fact quite low.
But perception is important. People buy things they want more than things they need. If you want something, it's an emotive decision. Therefore how a business looks is important. Unfortunately, the vast majority of small shops just don't get this. But I'd rather get a drink and cake from Aga's, Sugahill, Blue Mountain, The Montage, St Davids, The Teapot etc anyway (and they all look good). Kente is nice too and I like Charles, and this too could look fantastic (but at present it needs a little refresh, but we did a What If on this years ago now with a great response).
I'd rather get something from these guys than Cafe Nero/Starbucks etc (I've worked on branding with Starbucks and I'm not a fan of them) as they make high street generic and dull.
We already have LOT of chains in the high street:
Woodfalls Opticians
Superdrug
Morleys Chicken
Natwest
Lloyds
The Co-operative
Tesco
Sainsbury's is coming
Boots
The Co-operaive Funeralcare
Snappy Snaps
Ladbrokes (x2)
Costcutter
Post Office
William Hill
Subway
LA Fitness
That's not including Estate Agents and Charity shops and I'm sure I've missed some.
What the point SHOULD be is about attracting the RIGHT sort of businesses to the high street. That doesn't mean just chains and brands, which are mixed. Getting individual shops run by passionate people who love what they do can make a high street. You get that more with independent businesses.
What is so frustrating, is that for the last 20 years we have been designing for these large brands like Coca Cola, all the supermarkets, M&S etc and we wanted to pass on what we have learnt to local shops. We offered to design for local shops for free, but aside from Trattoria, Billings and On the Hoof, no-one has really taken it up. Shops see design as a cost, not an investment (even when the design is free!). It would have been nice to have some support for what we were trying to do, but alas in Sydenham at least it's been a waste of our time to be honest. Sydenham won't change unless it is willing to do so. Some traders get it, like Ela, Raph, Amo, unfortunately, nice as many of them are, many don't. We should praise those that make our high street look and feel better like Sugahill etc. This sort of behaviour should be encouraged.
It would also be good if the Sydenham Society REALLY got behind and supported people who were trying to make the area better and encouraged and praised innovation from local shops.