This is a problem with a lot of high streets. Perception and reputation goes a long way.
But it's a problem that is ignored.
I posted this on my blog about Sydenham Road. Shops used to look proud of themselves. Shop owners would stand outside of of their shops, arms folded with a look of pride on their faces. Windows displays would look immaculate, signs beautiful painted by local craftsmen who would compete with signwriters and glass cutters from other areas. Even the most humble of shops would be beautifully presented. They looked like they really wanted your trade. The owner would give great service.
It worked. Some of those stores and now multinational giants. M&S, Sainsbury's, even Matalan started as small stores, often market stalls and grew because they offered great products, great service and managed to communicate the fact.
These days we have a paint shop in Lower Sydenham that is in desperate need of a coat of paint. Shops just don't look like they care. While we all know this isn't always the case, it's a fact that is ignored in the majority of cases. How many shops in Sydenham clean their sign or roller shutters for instance?
I'd be interested in the feedback:
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